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2009 JUN 3 - (VerticalNews.com) -- On-demand email and one-to-one marketing solutions provider ExactTarget launched its iPhone app today, giving marketers the industry's first mobile solution to track and interact with their email marketing campaigns. ExactTarget for iPhone provides email marketers mobile access to their ExactTarget account where they can view, pause or resume an email send in progress; view scheduled sends in both list and calendar views; and access campaign tracking data.
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"Email is a living and active thing -- sends, opens, and clicks are happening around us all the time," said Scott Roth, ExactTarget's director of product marketing. "ExactTarget for iPhone provides marketers with the mobile productivity they need to view the performance of their email campaigns and take action whenever and wherever they are."
ExactTarget for iPhone is available free of charge to the more than 7,000 marketers around the globe who use the platform to power their one-to-one marketing campaigns. Current ExactTarget clients may learn more about the iPhone app online at www.exacttarget.com/iphone.
"ExactTarget has proven itself as the industry leader by providing marketers around the globe with new innovations that take their one-to-one marketing efforts to the next level," said Tim Kopp, ExactTarget's chief marketing officer. "The introduction of our iPhone app gives marketers a way to stay engaged with their email campaigns even while they are on the go."
ExactTarget is the first email service provider to introduce an iPhone app. The launch of the technology follows the successful introduction of similar applications from Software as a Service leaders, including Salesforce.com and Omniture. About ExactTarget ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information
