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2009 JUL 3 - (VerticalNews.com) -- Research and Markets (http://www.researchandmarkets.com/research/69bdf8/new_mobile_games_p) has announced the addition of Screen Digest's new report "New Mobile Games Platforms: Challenges and Opportunities" to their offering.
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By 2008 the global mobile games market had stagnated. Growth in the operator distributed mobile games market, which peaked at over 50 per cent in 2004 and 2005, had fallen to 10 per cent, and is expected to drop to just 7 per cent in 2009. Device fragmentation, and the top publishers' dominance over operators' portals, had created an ecosystem in which it was difficult for all but the biggest players to generate significant income.
In July 2008 Apple launched its App Store, for which games quickly proved popular. With over 1bn applications downloaded in the first 10 months and 70 per cent of revenues going to publishers/ developers, the iPhone platform and the App Store business model and retail channel have proved that there is a significant market for mobile games outside of operators' portals.
As this business model challenges the relationship between operators and publishers, and smartphones, that can provide advanced gaming capabilities, grow in popularity, more players will try to emulate Apple's success. Two platforms that have the potential to boost the mobile games market outside operators' portals are Nokia's N-Gage, and Google's Android. Though neither of these has yet got the necessary combination of ingredients to be a true rival to the iPhone/App Store combination in the mobile games market.
