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2009 APR 7 - (
This report covers developments among Europe's mobile network operators, assessing their strengths and strategies in a market characterised by increasing competition from MVNOs and resellers.
This report covers developments among Europe's mobile network operators, assessing their strengths and strategies in a market characterised by increasing competition from MVNOs and resellers. Price competition will continue to erode average voice revenue in coming years, while regulatory measures on mobile termination rates and voice roaming will further reduce overall operators' revenue by many millions of Euro. This will be exacerbated by the anticipated regulation of mobile data roaming. Operators have responded by focussing CAPEX on network upgrades and encouraging consumers to take up high-end mobile data services to shore up overall ARPU. Yet during the next few years considerable revenue opportunities will be derived from the growing application stores developed for the iPhone and Android platforms and by manufacturers such as Nokia. Although mobile operators risk having their networks become dumb pipes, they nevertheless earn much needed revenue by giving content providers network access.
Average mobile penetration in Europe is above 100%, so growth in coming years lies in the migration of subscribers from GSM to 3G services. Most operators will also concentrate on shifting prepaid subscribers to higher-ARPU contract plans in coming years, as well as moving to flat-rate data plans.
Europe's mobile market remains dominated by a group of seven or so major international operators, while the principal operator in most countries remains the former incumbent telco. Some have branched into non-home markets through developing low-cost subsidiaries, while others, particularly Telenor, Vodafone, Telefonica and Orange, have branched out further afield to become true global players.
The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom. Key Topics Covered: 1. Albania
