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"Texting has increasingly become the way to communicate for many people, and the urge to quickly read and respond -- even while driving -- can be tempting. Our goal is to send a simple, yet vital, message to all wireless users: Don't text and drive," said company chairman and CEO Randall Stephenson at an event in Detroit.
AT&T is banning texting while driving by its employees; placing a message warning about texting while driving on the plastic clings that protect cell phone screens during shipping; producing a series of public service announcements with what it called "high-profile" spokespeople; creating an online resource center with tools and tips for parents, educators and others; and adding messages to its customer communications, including bills, catalogs and e-mails.
The corporation also will take part in the Distracted Driving Summit, hosted by U.S. Transportation Secretary Ray LaHood and the Department of Transportation, today and tomorrow.
AAA announced this week that it will seek to have texting while driving banned in all 50 states and is sponsoring a "Heads Up Driving Week" starting Monday urging motorists to give up distractions like texting, eating and grooming.
Jon Schmitz can be reached at jschmitz@post-gazette.com or 412-263-1868.
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