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The invisibleSHIELD mall cart in the University Mall is very successful, and we needed to make this move to accommodate for more needed space due to our increasing product lines and customer acceptance of the mall cart and kiosk program.
ZAGG Inc., a South Salt Lake producer of electronics accessories for protecting mobile devices, has opened its first inline store.
Located in the University Mall in Orem, the inline store is an expansion of ZAGG's successful invisibleSHIELD mall call in the same mall. Similar to the majority of ZAGG's mall carts, the first inline retail mall store launched through a licensed vendor.
"We have a great opportunity to expand our retail presence with this first ZAGG inline store," said Derek Smith, vice president of sales for ZAGG. "The invisibleSHIELD mall cart in the University Mall is very successful, and we needed to make this move to accommodate for more needed space due to our increasing product lines and customer acceptance of the mall cart and kiosk program."
ZAGG's mall cart program was founded in 2006 with a single location, and has since expanded to more than 80 carts across the United States. The mall cart model provides a retail setting in a convenient location where gadget lovers can purchase the invisibleSHIELD for their electronics and have it installed on site. The expanded inline model will provide retail space for the full line of ZAGG accessories, including ZAGGaudio's ZAGGbuds, the soon to be released ZAGGsparq, ZAGGfoam and the ZAGGskins. In addition, the inline store will be a center for demonstrating and offering the highly anticipated ZAGGbox in early spring.
"Our goal for 2009 was to achieve 80 carts by year end, and we successfully reached that goal well ahead of schedule," Smith said. We entered the year with 37 carts in 13 states, and we now have 81 carts in 21 states. This 218 percent growth in locations for the year introduces the invisibleSHIELD--and now other unique ZAGG products--to thousands and thousands of potential new customers every day."
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