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2009 JUN 3 - (VerticalNews.com) -- Brightkite, the company that brings social networking back to the real world, and GfK Technology, a leading market research agency, released their latest Mobile Advertising Report (MAR). The quarterly MAR is a tool to help marketers and their agencies monitor and understand the fast-changing mobile medium.
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38% of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for Smartphone (such as iPhone) users, 59% recalled seeing mobile advertising. For Smartphone users, the number one format is mobile web advertising, while for regular phone users, it is SMS. However, perhaps the most striking finding of this report is the increased breadth of mobile advertising formats that consumers are noticing. 23% of Smartphone users recall seeing SMS advertising, but 20% saw ads in mobile social networks and 15% saw ads in mobile TV/video. In just three months, the number of Smartphone users seeing ads inside a location-based network has almost tripled to 15%. At current growth rates, we can expect to see some of these formats surpass mobile web and/or SMS in 2009.
